Emilio Rafael Rangel Pérez, better known as CERAMEX®, with address at Avenida Avenida Sur 22, Colonia Downtown, city Dolores Hidalgo, municipality or delegation Dolores Hidalgo Cradle of National Independence, c.p.37800, in the entity of Guanajuato, country of Mexico, and internet portal, is the responsible for the use and protection of your personal data, and in this regard we inform you the following:

For what purposes will we use your personal data?

The personal data that we collect from you, we will use for the following purposes that are necessary for the service you request:

l to verify and confirm your corporate identity

l to manage the services and products you request

l for the creation, study, analysis, updating and preservation of the purchase file

Additionally, we will use your personal information for the following secondary purposes that are not necessary for the requested service, but that allow us and facilitate providing better care:

l Marketing or advertising
l Commercial prospecting

In case you do not want your personal data to be used for these secondary purposes, please indicate it below:
I do not consent to my personal data being used for the following purposes:

[] Marketing or advertising
[] Commercial prospecting

The refusal to use your personal data for these purposes may not be a reason for us to deny you the services and products you request or contract with us.

What personal data will we use for these purposes?

To carry out the purposes described in this privacy notice, we will use the following data

l Identification data
l Contact information
l Labor data
l Location Data

How can you access, rectify or cancel your personal data, or oppose its use?

You have the right to know what personal information we have about you, what we use them for and the conditions of the use we give them (Access). Likewise, it is your right to request the correction of your personal information in case of that is out of date, inaccurate or incomplete (Rectification); that we eliminate it from our records or bases of data when it considers that it is not being used properly (Cancellation); as well as oppose to the use of your personal data for specific purposes (Opposition). These rights are known as rights ARC.

To exercise any of the ARCO rights, you must submit the respective application through the
next medium:

calling the number (01) (418) 182 72 21 or sending an email to

To know the procedure and requirements for the exercise of ARCO rights, we offer you the
next medium:

visiting the following website:

Descargar Aviso de Privacidad Integro